Selling products directly to consumers without involving the retailer or third-party wholesaler is a new distribution model evolving. It now has new problems.
The expectation of a most direct relationship with consumers is an opportunity to promote brand awareness.
BUSINESS CHALLENGE
Wholesale model were not designed for product category at packet levels. With the advent of the D2C model, distributors are facing cost and serviceability problems of a different magnitude. While facing channel conflicts on one end, ever-increasing expectations of B2C consumers is a daunting task for operations.
CBC SOLUTION
CBC delivered a direct-to-consumer solution for the global leader in food and beverages manufacturing to distribute their product to end consumers completing their last mile delivery. The solution consists of dynamic routing (including parcel and curbside pickup) and order management systems to enable buy online pick up instore, deliver to home models in record time.
BENEFITS REALIZED BY CUSTOMER
Digital transformation for manufacturer led to completion of directto-consumer channel for CPG leader in food products. Increased sales and brand equity were key outcomes from the initiative.
